SJEF Camping Adventures

Brand Refresh & Development, Layout, Icon Design

SJEF Camping Adventures had an existing logo they liked but weren’t 100% happy with. It needed some small edits, secondary layout options and a new colour palette to more accurately convey the experience of their excursions, the west coast landscape and the personality behind the brand. I created a full brand guide outlining logo usage and variations, a detailed colour palette, typographic hierarchy for print and web. This brand guide was put to use by Marceil Marketing & Design who designed the new SJEF website.

 
 
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SJEF-logo-secondary.jpg
SJEF-sidebyside.jpg
SJEF-colrefresh.jpg
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SJEF-icons.jpg
SJEF-web.jpg