SJEF Camping Adventures
Brand Refresh & Development, Layout, Icon Design
SJEF Camping Adventures had an existing logo they liked but weren’t 100% happy with. It needed some small edits, secondary layout options and a new colour palette to more accurately convey the experience of their excursions, the west coast landscape and the personality behind the brand. I created a full brand guide outlining logo usage and variations, a detailed colour palette, typographic hierarchy for print and web. This brand guide was put to use by Marceil Marketing & Design who designed the new SJEF website.