Already have an existing logo or brand identity for your business but feel like it could be improved to better represent your company? A graphic designer can help elevate your branding and create a polished look so that you’re proud to hand out business cards and direct customers to your website.
You may have come across my brother, Jordan Bishop, on your internet exploration or travel research. He is the founder of Yore Oyster and How I Travel, two projects inspired by his recent love of travel, nomadic living and running a digital business. As a fellow entrepreneur (seems to run in the family) and self-proclaimed generalist he decided to create the logo himself but realized his end result didn't portray the identity he desired.
He then asked me for help, providing guidelines of what he wanted the logo to represent and I took on the redesign.
The end result; a bold, meaningful and beautiful logo. I was able to create this revised logo within an hour because of the succinct and focused design direction Jordan had already worked so hard to create. The white space I incorporated into the H creates the visual of both an "H" and and "I" which completed Jordan's criteria of designing a logo that focused on "How I" as he hopes to utilize the same logo for future spin off projects such as How I Write and How I Shoot.
The logo is now more bold, it's clean lines work well on dark or light backgrounds and the H is now a perfect standalone icon- perfect for social media branding & small scale images like the web favicon.
Jordan, who got all the creative writing genes in the family, wrote a great post about his attempted design followed by his decision to hire me on his blog - it offers transparency in the design process for anyone who wants go behind the scenes.
One of my first big jobs after moving to Vancouver was the rebrand for a west coast based business called Canada Immigration Partners. The previous logo had a very general, corporate design, using obvious elements like the globe to express immigration and they wanted something more warm and representative of Canada. They asked me to work with the inukshuk as a symbol and I went from there!
This branding project included many design elements from business cards and letterhead to infographics and graphic aids for the web- see the rest of the elements here! And I continue to work on this brand adding new elements as needed to help create a full informational package to help clients fully grasp how Canada Immigration Partners can help them on their journey into Canada.