A fun, challenging, recent project that I completed was the rebrand of hockey supply wholesale website, So many wholesale product sites and stores don't take branding into consideration, but realized the benefit and value of implementing great branding. I wanted to create a look that was very different from similar wholesale product sites (those with too many "DEALS!" and too much text) and refresh the site with a cool, simple colour palette and inviting icons and infographics.

Here is a little peak of the site itself before and after the rebrand:

And here is the new brand guide and imagery I designed for the brand below.